Sanofi Diabetes: Using Digital Technology and Gamification to Improve Patient Experience and Adherence

Sanofi was a multinational pharmaceutical company headquartered in Paris, France. Founded in1973, the company was engaged in manufacturing and marketing pharmaceutical drugs. It was the world's fifth largest in prescription sales. Sanofiwas present in more than 100 countries with 112 industrial sitesin 41 countries. These included 82 sites in pharmaceutics, 12 sites in vaccines, and 18 sites in animal health. It had more than 20 Research and Development sites and more than 110,000 collaborations.

The company covered 7 major therapeutic areas: cardiovascular, central nervous system, diabetes, internal medicine, oncology, thrombosis, and vaccines and was committed to supporting the mission of creating awareness about diabetes among children and their parents as well.